Avoid These Customer Service Mistakes

Customer service can be tricky business, especially if you’re trying to provide excellent service. There are some mistakes that are simply way too common–and fortunately, they’re easy to avoid. Here are some customer service mistakes you should try to avoid.

Not listening to your customers

This is the biggest mistake that companies make. It’s easy to listen to what your customers have to say, whether that’s by phone, email, or social media. If they aren’t volunteering the information, ask them. Send out surveys, ask pertinent questions on the phone, be involved with them on social media, but listen to what they have to say, then react appropriately.

Being too impersonal

If your customers are dealing with automated calling systems and impersonal emails way too often, you’re doing customer service all wrong. You need to put a personal touch on your interactions, whether that’s by using a customer’s name in a call or remembering their birthdays with an email. When your customer starts to feel like a number rather than a person, you’re definitely in trouble, so strive to make every interaction a personal one.

Waiting for problems to arise

It’s always better to be proactive than it is to be reactive. Don’t wait for your customers to come to you with their problems, but always be on the lookout for solutions to potential problems. Ask if there’s more you could be doing, then do it. You’ll avoid stagnation and keep your customers happy at the same time, which is win for both of you.

Not valuing your customer service team

Customer service is one of the most important areas of any business, so treat your customer service employees well. They’ll be the face of your business, so if that face is stressed out, unappreciated, or otherwise unhappy, your customers will be affected. Take the time to ensure your customer service team has all it needs to thrive in their job and your business will benefit.

For more tips on how you can prioritize your customer service, check out the Answer 365 blog, or call and speak with a friendly representative to see if we can help your business with its customer service needs.