5 Tips for Increasing Customer Loyalty

It’s easy to get new customers, especially if you offer super incentives to them. Keeping your customers loyal is trickier. With other businesses competing for your customers’ attention, you need to be quick and clever to keep customers coming back for more. Here are five tips for increasing customer loyalty so your customers will stick around for a long time.

Give meaningful rewards

Discounts are nice, but they’re a dime-a-dozen. Get personal with your rewards and give your customers something they want, need, or will appreciate. Personalized thank you cards, gift cards, free products, and access to special loyalty events are better options than just a standard discount.

Get personal

Treat your customers like members of your extended family, not just money-making machines. Send them birthday and anniversary cards, learn their likes and dislikes, and pay attention to the things they have to say to you. Social media offers a great way to do this–chat with your customers and ask them questions. The more you know about your customer, the better you’ll be able to serve them.

Over deliver

Don’t just provide the expected level of service–over deliver on quality every time. Make free shipping a standard thing, offer free returns, send random freebies in your packages. Delighted customers are repeat customers, and they’ll often bring their friends, too.

Honesty is always the best policy

If you mess up, admit it. Honesty is always the best policy when it comes to your customers, and while you may still lose some when you make a mistake, your customers will still appreciate your integrity. And if your competitor offers something that would suit your customer better, don’t be afraid to tell them. By showing you care more about your customer’s needs than your profit, you’ll earn their respect and probably their future business.

Always apply the human touch

Technology is super useful, but your technology isn’t what wins over customers. They want to know that a real person will be there to help them when they need it. Always provide the support your customers want and need by using real people for your customer service.

For more tips on wowing your customers, visit Answer 365 today.