5 Steps to Building a Customer Focused Culture

One of the most important things you can have in your business is a customer focused company culture. If you don’t put your customers first, you’re risking long-term success for your business. Here are five steps to take to build a strong, customer focused culture within your business.

Train employees to cultivate customer focused culture

Your employees play an important role in creating the kind of culture that values customer service. Start them early by offering training in how to provide the kind of customer service that your customers crave. It helps if you only hire people who show a clear aptitude for great customer service, so take a little extra time to fill your customer service jobs with the right people.

Make rewards service-based

Employee rewards should be linked directly to their performance in company culture. In other words, the better they cultivate a customer service focused culture, the more rewards they’ll receive.

Don’t let poor service bring down morale

If you have employees who don’t fit with your customer service culture, don’t be afraid to fire them quickly. Some people won’t be a good fit, no matter how hard you try to mold them to your company culture. Negative employees can quickly bring down the morale of all of your employees, and this can lead to poor customer experience.

Personalize your customer experience

No matter how big your company is, there are tons of ways you can make each customer feel appreciated. Act like a small, personal company whenever you can. Whether that means calling customers to thank them for their orders, or sending them a thank you card, customers will appreciate the attention as long as you avoid trying to turn these situations into ‰Û÷selling’ encounters.

Set a good example

Lead your company culture creation by making a commitment to your customers in everything you do. Don’t pass off customer problems to your staff–make a commitment to resolving them personally whenever possible. Once your employees see that customer service is everyone’s job, your customer focused culture will begin to thrive.

For more great tips on customer service, visit Answer 365 today.