Tips to Improve Customer Service in Your Sales Team

There’s always room for improvement when it comes to customer service. Even the best and brightest salespeople can always find room for improvement in their customer service skills. Here are some simple tips to improve customer service in your sales team.

Get customer feedback

Customer surveys can be an extremely useful tool for your sales team. You can find out exactly what you did right–and what you may have done wrong–directly from the people who matter the most to your business. Be sure to offer your customers multiple ways to respond to surveys and make the process as easy as possible in order to maximize your feedback.

Use your feedback wisely

Don’t focus on only the good reviews and survey results. Pay close attention to the negative comments, then learn from them. By actively responding to criticism, you can alter the way you provide service in the future, maximizing your potential for sales. If you address the complaints quickly and positively, you can even turn a bad situation into a good one and boost your customer loyalty at the same time.

Look for cross sell opportunities

Don’t look at cross selling from a sales perspective; look at it from a customer service one. Cross selling is just problem solving–not every product works for every customer, but you’re in the perfect position to match your customer up with their perfect product or service. Not only will this boost your business, it will keep your customers happier and help grow your customer loyalty.

Use incentives

Customer incentives can have a great impact on your business, not only at the front end, but down the road, too. Offering incentives to new customers can give your business a boost and encourage customer referrals. It’s also a great way to keep older customers happy and engaged. Incentives can attract new customers and solidify your existing customer loyalty, making them a great tool for any business.

Put your sales team in a position of powerful customer service using these tips, plus check the Answer 365 blog regularly for the latest information on how you can provide exceptional customer service to your customers.