How to Ensure Your Customers Feel Valued

Want your customers to keep coming back again and again? Make them feel valued. Here’s how to ensure that your customers feel valued when they do business with you.

Don’t waste their (valuable) time

Time is money, so if your customers feel like you’re taking up too much of their time unnecessarily, they may think your relationship is too expensive. Never waste their time by keeping them on hold too long or asking them to wait for your help. If you do have to ask them to wait, make sure you give them an accurate estimate of how long it will be before you can resolve the issue.

Keep it personal

Avoid making your customers deal with robots and automated answers. Personal service can go a long way towards building customer loyalty. Customers want to feel like they’re important to your business, and an automated customer service system won’t make them feel that way. By addressing customers by name and asking about their day, you’ll make them feel like a friend instead of a problem that needs to be solved.

Surprise and delight

Surprise your customers with unexpected gifts or discounts. These small gestures will make your customer feel valued, particularly if they’re a long-time customer. Too often, gifts are only given to new customers, making your loyal older customers feel less valued. Consider giving gifts on the anniversary of their first purchase with you or on their birthday. This personal touch can make your customers feel more like a part of your business family.

Delight your customers, new and old, by always striving to make each interaction an enjoyable one. It won’t always be possible to have a completely enjoyable experience, but your efforts will be noticed by customers nonetheless. Keep in touch after the sale with a friendly ‘thank you’ letter or email. Small gestures can have a big impact on your customer relationships.

Grow your business with your customers in mind and they’ll keep coming back for more. If you’d like more tips on how to impress your customers, visit the Answer 365 blog or call and speak with a friendly staff member today.