3 Strategies to Get More Customer Feedback

Customer feedback is very important for any business. If you don’t know whether or not you’re doing a good job, you have no idea whether or not your customers are likely to stick around. There are lots of different ways to gauge customer feedback. Here are three strategies to get more customer feedback for your business.

Surveys

Surveys are the tried and true, most common way to get customer feedback (apart from maybe the good, old-fashioned suggestion box). You can send surveys out at the point of sale, randomly throughout the year via email, or by telephone (think text message surveys these days). Mobile surveys are quickly becoming the norm for many companies, since many customers do so much on their smartphones. However you send them, surveys can provide valuable insight into your customer experience.

Monitor what your customers do on your website

There are various services and tools that allow you to see every move your customer makes when they visit your website. If you sell online, this can be very useful for creating an online customer experience that’s conducive to great customer service. If you can see what actions your customers take at every point on your site, you can plan future sales campaigns to better meet their needs and boost your sales. It’s a win for everyone when your site is customer-friendly!

Social media

There’s no denying that social media plays a huge role in doing business today, but did you know it’s also a great tool to help you get more customer feedback? Keeping an active conversation flowing between your business and your customers on social media not only helps you glean what they like and dislike, it also helps to build a strong customer focused culture. You can also use tools to monitor social media for keywords that relate to your business and address problems before they ‰Û÷go viral.’ Plus, social media doesn’t cost you a dime, so take advantage of it to really find out about what your customers want.

For more tips on engaging with your customers, visit the Answer 365 blog regularly.