5 Ways Customer Service can Support Sales

Customer support and sales go hand in hand. One of the best things you can do to boost your sales is to build a great customer service department. Here are five simple ways that your customer service team can support your company’s sales.

Happy customers sell

There’s no better advertisement for your business than a happy, satisfied customer, so aim to please. Customers who are thrilled with the way that they are treated will become your biggest sales force, telling friends and family all about your great business so you don’t have to.

Involve, engage, sell

Customer service can engage with customers in so many different ways–if you’re not taking advantage of this engagement, you’re leaving money on the table. Create an atmosphere of active engagement with your customers via social media and during your regular customer service calls. Make your customers feel that they’re a part of your business, make them feel appreciated, and they’ll share their experience with others.

Loyalty through personalization of customer service

Think about your own favourite businesses–how do they treat you when you have a problem? How do they treat you when things are just fine? Creating a personalized customer service experience does more than provide great service for your customers, it also drives customer loyalty. Does your customer service department treat customers like valued friends or dollar signs? If it’s the latter, you’re likely missing the point and missing out on a lot of repeat business.

Customer trust translates to sales

If your customers trust that you’ll do what you say you will, they’ll be more likely to remain loyal customers. How can you build trust with your customers? By showing them that you are knowledgeable, dependable, and willing to go the extra mile to solve every problem. It’s easier than it sounds–make sure you do what you say you will, from returning calls promptly to providing clear answers and solutions to your customer’s problems. If they know they can trust you, they will gladly tell others about your business.

Using customer feedback to create sales

If your business truly listens to customer feedback and acts upon it, it could result in some serious customer loyalty. Imagine that you make a suggestion to a business telling them about a product they should sell or a way they could improve their experience. If that business listened to your suggestion and acted upon it, wouldn’t that make you want to be loyal? Your customers will love being listened to almost as much as they’ll love having their suggestions put into action.

For more tips on boosting sales through customer service, contact Answer 365 today.