5 Great Questions to Ask Your Customers When Looking for Feedback

If you want to know how to improve your business, ask your customers. After all, they’re the ones you need to keep happy in order to succeed. Here are five great questions to ask your customers when looking for constructive feedback.

Why did you choose to do business with us?

If you know why your customers chose you, you’ll know what type of customer you’re attracting. This can be priceless information, since you may be projecting one image to your customers but not actually living up to their expectations.

How can we better serve you?

Ask your customers how you can improve the goods or services that you’re providing. You can’t make improvements if you don’t know what’s wrong, so listen carefully when your customers tell you how you can improve things. They know what they want, and if you listen, you’ll know how you can provide it to them.

How’s our business better (or worse) than the other businesses you deal with?

Be ready for some harsh truths here–your competitors may be doing some things so much better than you, but they may also be doing some things that your customers hate, which opens up the opportunity for you to be the better choice for their business. See how your competitors are doing with your customers, then use what you learn to try and make your business the best one for your customers’ needs.

Do you tell your friends about us?

Personal referrals from customers is one of the best ways to get new customers. This is because new customers want social proof that your business can meet their needs. If your customers aren’t referring their friends to you, ask them why they aren’t. Remember, the only way to improve your business is to embrace the negative feedback, not just the positive.

How do you Google?

How your customers find you is important, and most use the internet to source companies to do business with. Look deep when asking this question–try to find out what search terms they’re using on search engines like Google in order to find you. You may want to improve your business’ website and include some search engine-friendly terms on your site.

For more tips on customer service and keeping your customers happy, visit Answer 365 today.