How to Avoid Turning Customers Off

The goal in any business is to draw in customers and keep them coming back for more, but sometimes, you can can end up turning customers off without realizing it. Here’s how to avoid turning your customers off, so you can turn success on.

Avoid using jargon and industry babble

If you are explaining your business in business terms, your customers might be annoyed with having to work out exactly what you’re talking about. Be sure that you’re using clear and customer-friendly language in your communications so your customers feel included in your business.

Make it convenient for your customer to do business with you

Don’t make your customers have to work hard to spend their money with you. Make your business transactions easier for your customer, and keep their needs in mind. Little things can make a big difference, so offering solutions such as a wide variety of shipping and payment options and no-hassle refunds if the product or service doesn’t work for the customer show your customers that you care more about their needs than your bottom line.

Don’t spend all of your time ‰Û÷selling’

Your customers get that you’re in business to make money, but if you make every interaction with them all about trying to sell your goods or services, they’ll start to realize that they are not your priority, and they should be. To keep from turning away your customers, ask yourself if you are providing enough value to your customers in every interaction, and avoid making everything about sales.

Get personal

Customers want to know that there is a real person behind the business that they deal with every day. Be sure to let them know who you are, what you stand for, and why you do what you do. Personal interactions with your customers will help strengthen the bond between you, and help ensure a great relationship for years to come.