Increase Customer Loyalty and Retention with These Tips

Customer loyalty is crucial to the retention of your customers. Why is keeping your customers so important? It costs around five times as much to earn a new customer as it does to retain an old one, so it’s far more cost efficient to spend your money improving your customer loyalty in order to retain your customers. Here are some tips to help you increase customer loyalty and retain your customers for longer.

Reward their loyalty

This is the tried and true tip that (almost) always works. Give your existing customers some sort of reward for being your customer. Before you get concerned that giving things away may cost you a fortune, consider all the free things you can offer your customers that they will truly appreciate.

• Send out an email with tips on how they can get more out of their product or service that they obtained from you.
• Send an email offering a discount on their next purchase
• Create and send them free digital products, such as ebooks, that will help them in some way

Just make sure you are sending something that adds value to their lives in some small way, not just a promotional push for your business.

Get personal

It doesn’t take much to remind your customers that you care about them. Why not send them an email or e-card on their birthday or the anniversary of the date that they started doing business with you? This process can be automated and personalized to suit every customer. Plus, it’s a great way to re-engage customers that you haven’t heard from in a while.

Pair this personalized greeting with a hefty discount or other incentive that they can’t resist, and you’ll see your customer engagement levels rise. Customers like to feel special and appreciated, so try to put them first in everything you do.

Engage on social media

Customers crave a personal touch. They often want to feel like they’re part of your business family, and they are, in a way. Social media allows your customers to interact with you in real time, sharing their experiences with you and the whole world.

Interacting with your customers on social media in a fun, light-hearted way can help make them feel like a part of your ‰Û÷team.’ Plus, it’s a great way to gauge how they feel about not only your business, but the world in general. And it doesn’t cost anything to get up close and personal on the most popular social media platforms.

Don’t let your customers wander away from you – boost their loyalty and keep them engaged with these simple tips.